https://decongma.org Decong Ma Tue, 01 Apr 2025 05:08:31 +0000 https://decongma.org en https://decongma.org/Chicken-Ranch-Casino Tue, 01 Apr 2025 05:08:19 +0000 Decong Ma https://decongma.org/Chicken-Ranch-Casino <img width="7146" height="3572" width_o="7146" height_o="3572" data-src="https://freight.cargo.site/t/original/i/73139cf29ecfb393af5db0a127d589717219af01fb49ea3bfcd9045fbb64be19/BR_CRC_Vis_R4-27.png" data-mid="229094147" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/73139cf29ecfb393af5db0a127d589717219af01fb49ea3bfcd9045fbb64be19/BR_CRC_Vis_R4-27.png" /> Chicken Ranch CasinoChicken Ranch Casino is a family-oriented tribal casino. They are shifting from casino-only to casino+resort, building a brand new building that includes 1,000 slot machines, 20 table games, event spaces, 200 bedrooms, a spa &amp; pools. We help them to define their brand ahead of the opening, reaching a broader audience than ever before. Bold, unusual, and effortlessly fabulous. Inspired by a vintage vibe, but made modern with a quirky twist to express their brand personality and resonate in today’s culture. Our tone of voice and designs help their distinct personality emerge. It’s the way how Chicken Ranch Casino sounds different as a brand. Year: 2022 Sector: Brand Identity Skills: Adobe Illustrator, Figma Art Direction: Irena Milev, Sam Bumbalo Designer: Decong Ma&nbsp; <img width="6860" height="3428" width_o="6860" height_o="3428" data-src="https://freight.cargo.site/t/original/i/3f48312335b1cd55e5c187655001249eb270618effeb6e4641b1d8efff5ee246/Asset-84x.png" data-mid="229094160" border="0" src="https://freight.cargo.site/w/1000/i/3f48312335b1cd55e5c187655001249eb270618effeb6e4641b1d8efff5ee246/Asset-84x.png" /><img width="2880" height="1611" width_o="2880" height_o="1611" data-src="https://freight.cargo.site/t/original/i/8606683d535b9455c780fc961f8916cba9c95d948fb3389372a8f65a7aa5169f/Screenshot-2022-12-13-at-00.48.52.png" data-mid="229094179" border="0" src="https://freight.cargo.site/w/1000/i/8606683d535b9455c780fc961f8916cba9c95d948fb3389372a8f65a7aa5169f/Screenshot-2022-12-13-at-00.48.52.png" /><img width="6860" height="3428" width_o="6860" height_o="3428" 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data-src="https://freight.cargo.site/t/original/i/cd11d026aaf4f4bbefd89b06c846987ab092dd618675f7a3e9563c730b501017/BR_CRC_Vis_R4-33.png" data-mid="229094168" border="0" src="https://freight.cargo.site/w/1000/i/cd11d026aaf4f4bbefd89b06c846987ab092dd618675f7a3e9563c730b501017/BR_CRC_Vis_R4-33.png" /><img width="7146" height="3572" width_o="7146" height_o="3572" data-src="https://freight.cargo.site/t/original/i/fc911d9d0da6275edde173285082199b0b1f41290fe79470888df726cf343055/BR_CRC_Vis_R4-45.png" data-mid="229094177" border="0" src="https://freight.cargo.site/w/1000/i/fc911d9d0da6275edde173285082199b0b1f41290fe79470888df726cf343055/BR_CRC_Vis_R4-45.png" /> https://decongma.org/Enuf-Proj Tue, 01 Apr 2025 05:08:22 +0000 Decong Ma https://decongma.org/Enuf-Proj <img width="7546" height="5917" width_o="7546" height_o="5917" data-src="https://freight.cargo.site/t/original/i/9a0efdb1db1a21076c28c24968b487ef0d4ff4a8ae3fbab1ec3b1737fa2a7919/web.jpg" data-mid="229094181" border="0" src="https://freight.cargo.site/w/1000/i/9a0efdb1db1a21076c28c24968b487ef0d4ff4a8ae3fbab1ec3b1737fa2a7919/web.jpg" /> Enuf Proj This project was initiated by a cosmetic brand that started with the philosophies of “we are already enough just the way we are” and “being happy with enough.” Inspired by those philosophies, simplicity became the foundation of the design. Black and white packaging kept things simple and pure while drawing the consumers’ eyes to the outline of the product on the package as the primary focus. The packaging copy only included critical product information and eliminated any extra marketing jargon to enforce simplicity while also building consumer trust. Their target consumer would be someone not looking for a flashy and loud brand but rather humble and quiet. “Being happy with enough” meant their product would slightly elevate one’s natural beauty. This packaging design provides a down-to-earth look and feels that their customers would be searching for. Year: 2021 Sector: Packaging Skills: Adobe Indesign, Photoshop <img width="2500" height="1055" width_o="2500" height_o="1055" data-src="https://freight.cargo.site/t/original/i/ddada8382ea72fd113a3cbf5d16586fa422480301be60b87cba2a5d85eb036ee/Package-Box-Mockup-Set-04-2-copy.jpg" data-mid="229094180" border="0" src="https://freight.cargo.site/w/1000/i/ddada8382ea72fd113a3cbf5d16586fa422480301be60b87cba2a5d85eb036ee/Package-Box-Mockup-Set-04-2-copy.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/6d5f9e1d27321f29eca2ddca2d5e5eb0108201afc9e8a328adab300c18426216/web2.jpg" data-mid="229094182" border="0" src="https://freight.cargo.site/w/1000/i/6d5f9e1d27321f29eca2ddca2d5e5eb0108201afc9e8a328adab300c18426216/web2.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/7a390fb93cc9641cc130441b78828f247bebee1d42ca68808eaa2488e61340eb/web3.jpg" data-mid="229094183" border="0" src="https://freight.cargo.site/w/1000/i/7a390fb93cc9641cc130441b78828f247bebee1d42ca68808eaa2488e61340eb/web3.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/a0171f2e940cd3df2e7694ca72518293e096eb49cba5a67576ead8a875cc6165/web4.jpg" data-mid="229094184" border="0" src="https://freight.cargo.site/w/1000/i/a0171f2e940cd3df2e7694ca72518293e096eb49cba5a67576ead8a875cc6165/web4.jpg" /> <img width="4480" height="4542" width_o="4480" height_o="4542" data-src="https://freight.cargo.site/t/original/i/b0a4eff57d2e026dc0394919d14c0ad29a19ee0eaa8d2656d8da8b546d901787/curology-TITp0O0Ue70-unsplash.jpg" data-mid="229094186" border="0" src="https://freight.cargo.site/w/1000/i/b0a4eff57d2e026dc0394919d14c0ad29a19ee0eaa8d2656d8da8b546d901787/curology-TITp0O0Ue70-unsplash.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/f3078a9d70296499405f7623c9efaa61faac9ebcd18cd932dba2b847d911542b/web5.jpg" data-mid="229094185" border="0" src="https://freight.cargo.site/w/1000/i/f3078a9d70296499405f7623c9efaa61faac9ebcd18cd932dba2b847d911542b/web5.jpg" /> <img width="3800" height="2533" width_o="3800" height_o="2533" data-src="https://freight.cargo.site/t/original/i/e7600cddbd284ae4c7b70b63952c3851f0d347de5e855a4515fe0e2222efae24/01-sign-mockup.jpg" data-mid="229094189" border="0" src="https://freight.cargo.site/w/1000/i/e7600cddbd284ae4c7b70b63952c3851f0d347de5e855a4515fe0e2222efae24/01-sign-mockup.jpg" /> <img width="5100" height="6000" width_o="5100" height_o="6000" data-src="https://freight.cargo.site/t/original/i/3fcd1418a921063980a07e1549d32d54f2951e6bf7855097f6cef9e40673ab54/Untitled-31.jpg" data-mid="229094190" border="0" src="https://freight.cargo.site/w/1000/i/3fcd1418a921063980a07e1549d32d54f2951e6bf7855097f6cef9e40673ab54/Untitled-31.jpg" /> https://decongma.org/Osmo-Brand-Book Tue, 01 Apr 2025 05:08:23 +0000 Decong Ma https://decongma.org/Osmo-Brand-Book <img width="3334" height="3335" width_o="3334" height_o="3335" data-src="https://freight.cargo.site/t/original/i/26b5757b43e56d31b3c8dc9153faf457b7c5dc26b6f25bdce0f71f64637c1df7/BR_CRC_Vis_R4-48.png" data-mid="229094195" border="0" src="https://freight.cargo.site/w/1000/i/26b5757b43e56d31b3c8dc9153faf457b7c5dc26b6f25bdce0f71f64637c1df7/BR_CRC_Vis_R4-48.png" /> Osmo Brand BookOsmo is a gaming accessory brand that creates an interactive language-learning experience for kids. Whether making products for kids or adults, we know that making them light-hearted and fun is key to keeping people engaged, so while our intent is serious, our experience is always infused with playfulness. We laid out guiding principles for logo lockups, typography, color palette, and a peek at containers, which will be a foundation for further brand visual exploration. Year: 2022 Sector: Brand Identity&nbsp; Skills: Adobe Indesign, Adobe Illustrator Art Direction: Irena Milev, Brianna Saba Designer: Decong Ma <img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/6880d5a264a01eee8b135a84ec4af1515b76fb4c53b022a6391847c36a4b35dd/osmo-01.png" data-mid="229094204" border="0" src="https://freight.cargo.site/w/1000/i/6880d5a264a01eee8b135a84ec4af1515b76fb4c53b022a6391847c36a4b35dd/osmo-01.png" /><img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/8f9abaf373667c3a12fee6ec957bf2814c454ca9a0cc2c02ff5ca95e8a1482ab/osmo-02.png" data-mid="229094196" border="0" src="https://freight.cargo.site/w/1000/i/8f9abaf373667c3a12fee6ec957bf2814c454ca9a0cc2c02ff5ca95e8a1482ab/osmo-02.png" /><img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/99225882408dc5fe0fad6cf58583cdb82a6f95fc69dbb9e4dcb531202b44f3df/osmo-03.png" data-mid="229094197" border="0" src="https://freight.cargo.site/w/1000/i/99225882408dc5fe0fad6cf58583cdb82a6f95fc69dbb9e4dcb531202b44f3df/osmo-03.png" /><img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/58c1149785c694118fdb103378763807ed6d42796682c6303da3329c956e6499/osmo-04.png" data-mid="229094198" border="0" src="https://freight.cargo.site/w/1000/i/58c1149785c694118fdb103378763807ed6d42796682c6303da3329c956e6499/osmo-04.png" /><img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f343496f6381e225db0a37641a354133bd65dddae5d3ac58264ded38ced94835/osmo-06.png" data-mid="229094200" border="0" src="https://freight.cargo.site/w/1000/i/f343496f6381e225db0a37641a354133bd65dddae5d3ac58264ded38ced94835/osmo-06.png" /><img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b580124b409bbda9b303069020a6baa96f250296d9a03fa3e9d952d9a2a6d897/osmo-07.png" data-mid="229094201" border="0" src="https://freight.cargo.site/w/1000/i/b580124b409bbda9b303069020a6baa96f250296d9a03fa3e9d952d9a2a6d897/osmo-07.png" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3effc2e7c3ed02040eeeedb05a575e531f17e075088b343c13564fe3916e2334/osmo-08.png" data-mid="229094202" border="0" src="https://freight.cargo.site/w/1000/i/3effc2e7c3ed02040eeeedb05a575e531f17e075088b343c13564fe3916e2334/osmo-08.png" /> https://decongma.org/Big-Bubbles Tue, 01 Apr 2025 05:08:25 +0000 Decong Ma https://decongma.org/Big-Bubbles <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/5a3a2e966a50361ab6e47867f7f525bcf16b7f8854b4bc3187e6d42cc106c3b9/web17.jpg" data-mid="229094205" border="0" src="https://freight.cargo.site/w/1000/i/5a3a2e966a50361ab6e47867f7f525bcf16b7f8854b4bc3187e6d42cc106c3b9/web17.jpg" /> Big Bubbles This colorful and loud design creates curiosity and tension at first glance—much like a piece of bubble gum about to burst. Created for Big Bubbles, the design takes up all the free space on the packaging with large, full bubbles. The text crowds the corners of the packaging, focusing even more on the tension of the bubbles crafted with thin, delicate lines. Bright colors were chosen to reflect the flavors of the gum—orange, green, and purple—representing orange, mint, and grape. The clean yet fun design with loud colors effectively grabs consumers' attention. Although a sugar-free product, this fun design keeps things sweet for bubble gum chewers. Year: 2021 Sector: Packaging Skills: Adobe Indesign, Illustrator&nbsp; <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/6bc6cda13182c9eb453ce25185f581e851f97c2ce82fd29c3bbaab816f330bdd/web18.jpg" data-mid="229094206" border="0" src="https://freight.cargo.site/w/1000/i/6bc6cda13182c9eb453ce25185f581e851f97c2ce82fd29c3bbaab816f330bdd/web18.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/a17ab70791d8e01518d6ab8329a17143eab7a2c2952e063a3bc33cb5b518faa2/web19.jpg" data-mid="229094207" border="0" src="https://freight.cargo.site/w/1000/i/a17ab70791d8e01518d6ab8329a17143eab7a2c2952e063a3bc33cb5b518faa2/web19.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/6d03ec2cfa8c553fe85b159a6c1045aa6ff940192a3fc2144ac841b26aed7324/web20.jpg" data-mid="229094208" border="0" src="https://freight.cargo.site/w/1000/i/6d03ec2cfa8c553fe85b159a6c1045aa6ff940192a3fc2144ac841b26aed7324/web20.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/4f333f551529b02b3aec73b0927f33a5d628b77b6713ef7bf11ee80dd768b0a9/web21.jpg" data-mid="229094209" border="0" src="https://freight.cargo.site/w/1000/i/4f333f551529b02b3aec73b0927f33a5d628b77b6713ef7bf11ee80dd768b0a9/web21.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/9720736d52fe137d3e1909b92f322a5ecebf3ce9bcc24b941068c4f80e2873fd/web23.jpg" data-mid="229094210" border="0" src="https://freight.cargo.site/w/1000/i/9720736d52fe137d3e1909b92f322a5ecebf3ce9bcc24b941068c4f80e2873fd/web23.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/90c5a96540ce1acbf80c9f8885ca0df23b19ab07495b015a205d9d8cf846cf95/web22.jpg" data-mid="229094211" border="0" src="https://freight.cargo.site/w/1000/i/90c5a96540ce1acbf80c9f8885ca0df23b19ab07495b015a205d9d8cf846cf95/web22.jpg" /> https://decongma.org/Girlfriend-Collective-Dreamland Tue, 01 Apr 2025 05:08:26 +0000 Decong Ma https://decongma.org/Girlfriend-Collective-Dreamland <img width="4800" height="4800" width_o="4800" height_o="4800" data-src="https://freight.cargo.site/t/original/i/53813a5afc46bbad8653f3d008536fb5f78598b42c3e2493f39128c8dbff5c1b/2.png" data-mid="229094215" border="0" src="https://freight.cargo.site/w/1000/i/53813a5afc46bbad8653f3d008536fb5f78598b42c3e2493f39128c8dbff5c1b/2.png" /> GirlfriendCollective—Dreamland Girlfriend Collective is an athletic and loungewear brand that uses recycled materials like polyester, fishing nets and used water bottles to create its pieces. The theme of this ad is Dreamland, which creates a magic and illusory vibe to highlight the charm of Girlfriend Collective. Year: 2022 Sector: Advertising Design&nbsp; Skills: Cinema 4D, Photoshop <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/cf087b32d82d2fce3988e6f4605549b76762d2c018ed8ec72f17ea8da54496ca/presentation3.png" data-mid="229094218" border="0" src="https://freight.cargo.site/w/1000/i/cf087b32d82d2fce3988e6f4605549b76762d2c018ed8ec72f17ea8da54496ca/presentation3.png" /> <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/7e883e8d8fac58389da549b81a62fb8bcc9577c626001f1115f47580dad9fa05/presentation4.png" data-mid="229094219" border="0" src="https://freight.cargo.site/w/1000/i/7e883e8d8fac58389da549b81a62fb8bcc9577c626001f1115f47580dad9fa05/presentation4.png" /> <img width="3760" height="2500" width_o="3760" height_o="2500" data-src="https://freight.cargo.site/t/original/i/a94bb3a912136f581818a1771561fbf2fa1db7ce5bd19c3bbc6989d0e874aa58/_xiaoxisc.com_1-4.png" data-mid="229094216" border="0" src="https://freight.cargo.site/w/1000/i/a94bb3a912136f581818a1771561fbf2fa1db7ce5bd19c3bbc6989d0e874aa58/_xiaoxisc.com_1-4.png" /> <img width="3760" height="2500" width_o="3760" height_o="2500" data-src="https://freight.cargo.site/t/original/i/359d2eb27932993930e5892ad57ebf061c75aba68da7b643d2e96d3c8ffcfb88/_xiaoxisc.com_1-10.png" data-mid="229094217" border="0" src="https://freight.cargo.site/w/1000/i/359d2eb27932993930e5892ad57ebf061c75aba68da7b643d2e96d3c8ffcfb88/_xiaoxisc.com_1-10.png" /> <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/7605732b43fc1f75a98a1e0faac3332699bcd5d3346e1afecb098f473f2b5b08/presentation7.png" data-mid="229094220" border="0" src="https://freight.cargo.site/w/1000/i/7605732b43fc1f75a98a1e0faac3332699bcd5d3346e1afecb098f473f2b5b08/presentation7.png" /> <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/00ea665e14d0feeaf13400e27e3e2dad1705ed441bca58967d235f142d39ae2b/presentation8.png" data-mid="229094221" border="0" src="https://freight.cargo.site/w/1000/i/00ea665e14d0feeaf13400e27e3e2dad1705ed441bca58967d235f142d39ae2b/presentation8.png" /> <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/ba9b9fe0cd699af595ff686261573b86260430cd409a741468c936ac878f7702/presentation9.png" data-mid="229094222" border="0" src="https://freight.cargo.site/w/1000/i/ba9b9fe0cd699af595ff686261573b86260430cd409a741468c936ac878f7702/presentation9.png" /> https://decongma.org/No-Need-to-Hide Tue, 01 Apr 2025 05:08:27 +0000 Decong Ma https://decongma.org/No-Need-to-Hide <img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/a99366e1afb7034a645f6d4524fd250ca76fe14ded4e2f3755f5ef7e4e4f1122/02_Paper-Band-Mock-up.png" data-mid="229094224" border="0" src="https://freight.cargo.site/w/1000/i/a99366e1afb7034a645f6d4524fd250ca76fe14ded4e2f3755f5ef7e4e4f1122/02_Paper-Band-Mock-up.png" /> No&nbsp;Need&nbsp;to&nbsp;Hide This campaign encourages the LGBTQ community to break out of barriers and bravely stand out in the sunshine to show their true selves. It is time not to hide anymore. Year: 2022 Sector: Campaign&nbsp;&nbsp; Skills: Adobe Illustrator, Photoshop <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/f98368333c1a37a01c985c3960ff6fff4b08b09fac96eae64f80a3d25b150760/presentation12.png" data-mid="229094225" border="0" src="https://freight.cargo.site/w/1000/i/f98368333c1a37a01c985c3960ff6fff4b08b09fac96eae64f80a3d25b150760/presentation12.png" /> <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/a0c77f82015bceaebddb2200a1c58d47ad5583a8165c341ae99373683e4f4faf/presentation13.png" data-mid="229094226" border="0" src="https://freight.cargo.site/w/1000/i/a0c77f82015bceaebddb2200a1c58d47ad5583a8165c341ae99373683e4f4faf/presentation13.png" /> <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/70adc3572c511692d30f091946f2a1c6bc9dbc1481973d0af5e4d89adacac81c/presentation14.png" data-mid="229094227" border="0" src="https://freight.cargo.site/w/1000/i/70adc3572c511692d30f091946f2a1c6bc9dbc1481973d0af5e4d89adacac81c/presentation14.png" /> <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/f4d1887c7584306790a1dec1d0a55d695dccef1ca7ecdde69f9950dfd68f3d92/presentation15.png" data-mid="229094228" border="0" src="https://freight.cargo.site/w/1000/i/f4d1887c7584306790a1dec1d0a55d695dccef1ca7ecdde69f9950dfd68f3d92/presentation15.png" /> <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/a8d5bc1f6d09c4598f5ea62daf7d4b317f83613fc4c697adf8e49f2a574983bc/presentation16.png" data-mid="229094229" border="0" src="https://freight.cargo.site/w/1000/i/a8d5bc1f6d09c4598f5ea62daf7d4b317f83613fc4c697adf8e49f2a574983bc/presentation16.png" /> <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/52f2dbd61022b2a9002ad3139aceb3d62e26bf2463520475836c2929edd70158/presentation17.png" data-mid="229094230" border="0" src="https://freight.cargo.site/w/1000/i/52f2dbd61022b2a9002ad3139aceb3d62e26bf2463520475836c2929edd70158/presentation17.png" /> https://decongma.org/Cigna Tue, 01 Apr 2025 05:08:28 +0000 Decong Ma https://decongma.org/Cigna <img width="7552" height="5917" width_o="7552" height_o="5917" data-src="https://freight.cargo.site/t/original/i/52ef5d82591cc8b5d20696741cfd0afdc174f918df42dffb37b1f693e0300751/web6.jpg" data-mid="229094240" border="0" src="https://freight.cargo.site/w/1000/i/52ef5d82591cc8b5d20696741cfd0afdc174f918df42dffb37b1f693e0300751/web6.jpg" /> <img width="7552" height="5917" width_o="7552" height_o="5917" data-src="//freight.cargo.site/t/original/i/a83468e03b702c9ebe01496a528d8129fdb189cefd5d32143d5364fb66862d89/web6.jpg" data-mid="113454138" border="0" style="width: 634.62825px; height: 497.231906px; display: none;"> Cigna Using a natural and trustworthy color palette, the medical brand Cigna was rebranded with the ideas of safety and strength that healthcare needs in mind. The newly crafted logo embodies the essence of “the tree of life” from their previous branding. At the same time, the human figure at the base represents the universal posture of joy and well-being to represent their customers. At the same time, the visual of the sun incorporates enthusiastic and proactive energy into the brand uplifting its overall identity as a whole. This new visual simplifies their previous icon and levels the saturation, adding energy and power to the brand instead of the previous softer, more muted colors. The font choice is harmoniously synced with the logo, ensuring a positive yet stabilized brand identity. Year: 2021 Sector: Branding&nbsp; Skills: Adobe Indesign, Photoshop <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/6482618daa0cea5d49e166f04c1ec1761ee462f2d297302ef0e224e642fb1dd4/web15.jpg" data-mid="229094232" border="0" src="https://freight.cargo.site/w/1000/i/6482618daa0cea5d49e166f04c1ec1761ee462f2d297302ef0e224e642fb1dd4/web15.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/c3d2030fad44c918e54bda50ea9b0ce0cadb8513bf018eca62f9da1d51ef9502/web16.jpg" data-mid="229094233" border="0" src="https://freight.cargo.site/w/1000/i/c3d2030fad44c918e54bda50ea9b0ce0cadb8513bf018eca62f9da1d51ef9502/web16.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/8b785c62d4ed78832affb9d2fda42d137042ebee68580c222b4072aed4cd1ec6/web8.jpg" data-mid="229094241" border="0" src="https://freight.cargo.site/w/1000/i/8b785c62d4ed78832affb9d2fda42d137042ebee68580c222b4072aed4cd1ec6/web8.jpg" /> <img width="3200" height="2133" width_o="3200" height_o="2133" data-src="https://freight.cargo.site/t/original/i/cc8ccde58f4b6824eeba6793e36be81ab296f09fce80cd5f136dbb4a98433695/12093-copy.jpg" data-mid="229094243" border="0" src="https://freight.cargo.site/w/1000/i/cc8ccde58f4b6824eeba6793e36be81ab296f09fce80cd5f136dbb4a98433695/12093-copy.jpg" /> <img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/140c509c51abb91e8f74d94f752dc0b2e160c80262e601c85876f02d4f1e1dde/4.jpg" data-mid="229094242" border="0" src="https://freight.cargo.site/w/1000/i/140c509c51abb91e8f74d94f752dc0b2e160c80262e601c85876f02d4f1e1dde/4.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/126fe2a03ca6df5fdfe6141d5a3e529dbe7309bbbf5b5599b3f2fb707c2fe775/web10.jpg" data-mid="229094234" border="0" src="https://freight.cargo.site/w/1000/i/126fe2a03ca6df5fdfe6141d5a3e529dbe7309bbbf5b5599b3f2fb707c2fe775/web10.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/a6899653b4a3c1327243b57691bacc93502ee0995fdcf2c171c6bbf1f34639e9/web7.jpg" data-mid="229094239" border="0" src="https://freight.cargo.site/w/1000/i/a6899653b4a3c1327243b57691bacc93502ee0995fdcf2c171c6bbf1f34639e9/web7.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/d0e81287eb5e0f77bb8c1f24c5dfe318339fc2b017dc493b40a90d405de7e4c3/web11.jpg" data-mid="229094235" border="0" src="https://freight.cargo.site/w/1000/i/d0e81287eb5e0f77bb8c1f24c5dfe318339fc2b017dc493b40a90d405de7e4c3/web11.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/1c2a2f8766483470ee2510f96ab85633209e71adbf6732b01d82fe5411907858/web12.jpg" data-mid="229094236" border="0" src="https://freight.cargo.site/w/1000/i/1c2a2f8766483470ee2510f96ab85633209e71adbf6732b01d82fe5411907858/web12.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/6dc35fc98b85f1dde4b177fece6b339ddb26af66a975c22cb4b17e73efb0e093/web13.jpg" data-mid="229094237" border="0" src="https://freight.cargo.site/w/1000/i/6dc35fc98b85f1dde4b177fece6b339ddb26af66a975c22cb4b17e73efb0e093/web13.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="https://freight.cargo.site/t/original/i/17eef8604e8c802d3db3ef17eb2d877eb535e808861da2a8d4d52f83c193994a/web14.jpg" data-mid="229094238" border="0" src="https://freight.cargo.site/w/1000/i/17eef8604e8c802d3db3ef17eb2d877eb535e808861da2a8d4d52f83c193994a/web14.jpg" /> <img width="11383" height="5917" width_o="11383" height_o="5917" data-src="//freight.cargo.site/t/original/i/96948c2a3fcaf092de381e7669c9675bbc1422e1ba73ae6075dc179ac3c69b07/web8.jpg" data-mid="113454270" border="0" style="width: 964.972px; height: 501.60233px; display: none;"> https://decongma.org/Matter-of-Impact-I Tue, 01 Apr 2025 05:08:29 +0000 Decong Ma https://decongma.org/Matter-of-Impact-I <img width="8001" height="4497" width_o="8001" height_o="4497" data-src="https://freight.cargo.site/t/original/i/993521381fdcc5bd0312ed3c7974b2ce383b6aa911abc51df933f251633974d1/16-17.jpg" data-mid="229094245" border="0" src="https://freight.cargo.site/w/1000/i/993521381fdcc5bd0312ed3c7974b2ce383b6aa911abc51df933f251633974d1/16-17.jpg" /> Matter of Impact&nbsp;I Matter of Impact is an online collection launched by the Rockefeller Foundation, which intends to cast a close eye on a single topic or issue using short visual features, videos, and case studies. The theme of this collection focuses on issues that are widely discussed and important to society today. These include COVID-19, renewable energy, poverty and hunger, and other essential topics. The project shows the Rockefeller Foundation's ongoing concern and remitting efforts to support our ecological environment and human life on earth. The inspiration for this design comes from ripples. The repeated pattern of alternating colors resembles the ripples caused by a stone thrown into a lake. Such a design makes the audience focus their eyes on the scene's center. At the same time, it implies an expectation that the influence of the Rockefeller Foundation on society and human beings is like ripples in an endless stream. Year: 2021 Sector: visual communication&nbsp;&nbsp; Skills: Adobe Indesign, Adobe Illustrator Art Direct: Ahoy Designer: Decong Ma <img width="8001" height="4497" width_o="8001" height_o="4497" data-src="https://freight.cargo.site/t/original/i/993521381fdcc5bd0312ed3c7974b2ce383b6aa911abc51df933f251633974d1/16-17.jpg" data-mid="229094245" border="0" src="https://freight.cargo.site/w/1000/i/993521381fdcc5bd0312ed3c7974b2ce383b6aa911abc51df933f251633974d1/16-17.jpg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/6b7d02f143c91b9240f82269cea9a6f20a020bea060a8f2b70d24acf44057d61/15-19.jpg" data-mid="229094246" border="0" src="https://freight.cargo.site/w/1000/i/6b7d02f143c91b9240f82269cea9a6f20a020bea060a8f2b70d24acf44057d61/15-19.jpg" /> <img width="4107" height="2268" width_o="4107" height_o="2268" data-src="https://freight.cargo.site/t/original/i/db04979aaa4a78a81476ae34595b65347594fbcb6c64d853f1455b6cfa72694c/RF_2021_Presentation_MOI_R516.png" data-mid="229094249" border="0" src="https://freight.cargo.site/w/1000/i/db04979aaa4a78a81476ae34595b65347594fbcb6c64d853f1455b6cfa72694c/RF_2021_Presentation_MOI_R516.png" /> <img width="4107" height="2563" width_o="4107" height_o="2563" data-src="https://freight.cargo.site/t/original/i/7edb74f895413b66187b9350d2f1abcf66f07d58d78d0ca439db8d3568b35bf6/RF_2021_Presentation_MOI_R516.jpg" data-mid="229094247" border="0" src="https://freight.cargo.site/w/1000/i/7edb74f895413b66187b9350d2f1abcf66f07d58d78d0ca439db8d3568b35bf6/RF_2021_Presentation_MOI_R516.jpg" /> <img width="4107" height="2268" width_o="4107" height_o="2268" data-src="https://freight.cargo.site/t/original/i/3c39caf3a9112ef586ff6379fc64f68068552bd3af433dd2d4496be9912220fa/RF_2021_Presentation_MOI_R516.png" data-mid="229094248" border="0" src="https://freight.cargo.site/w/1000/i/3c39caf3a9112ef586ff6379fc64f68068552bd3af433dd2d4496be9912220fa/RF_2021_Presentation_MOI_R516.png" /> https://decongma.org/Matter-of-Impact-II Tue, 01 Apr 2025 05:08:30 +0000 Decong Ma https://decongma.org/Matter-of-Impact-II <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c734d3006e641291f55bef1a7aa6c5b146df9e340e6ee9d81470bfd66619f54d/Q4_MOI_19201080-01.jpg" data-mid="229094251" border="0" src="https://freight.cargo.site/w/1000/i/c734d3006e641291f55bef1a7aa6c5b146df9e340e6ee9d81470bfd66619f54d/Q4_MOI_19201080-01.jpg" /> Matter of Impact&nbsp;II Matter of Impact is an online collection launched by the Rockefeller Foundation, which intends to cast a close eye on a single topic or issue using short visual features, videos, and case studies. The theme of this collection focuses on issues that are widely discussed and important to society today. These include COVID-19, renewable energy, poverty and hunger, and other essential topics. The project shows the Rockefeller Foundation's ongoing concern and remitting efforts to support our ecological environment and human life on earth. This project is a visual design for the Matter of Impact, inspired by building blocks. Different theme-related icons with cubes in solid colors form interesting and flexible blocks, adding a sense of color and interest to the rather serious photos in black and white. At the same time, the design portrays to audiences what the specific topic is related to—for example, the cross, cloud-shaped icon, and the column chart indicate this issue is about medical and data themes. Year: 2021 Sector: visual communication&nbsp;&nbsp; Skills: Adobe Indesign, Adobe Illustrator Art Direct:&nbsp;Ahoy Designer: Decong Ma <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/04bc6bf333f24d7f9e8417d5f7f0acdd420fc52475fb332c2eae85b16f33a0fe/Q4_MOI_19201080-01.jpg" data-mid="229094252" border="0" src="https://freight.cargo.site/w/1000/i/04bc6bf333f24d7f9e8417d5f7f0acdd420fc52475fb332c2eae85b16f33a0fe/Q4_MOI_19201080-01.jpg" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/57dc29c9bf1dc73b56940eb40c19713d0dff5f93ce8ac19d1b69e1649982db6a/Q4_MOI_19201080-03.jpg" data-mid="229094253" border="0" src="https://freight.cargo.site/w/1000/i/57dc29c9bf1dc73b56940eb40c19713d0dff5f93ce8ac19d1b69e1649982db6a/Q4_MOI_19201080-03.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0848d313db1077df6b6e1437372221e36d46f3d8fd5077a31c6a5ba70d6a20cf/moi.png" data-mid="229094254" border="0" src="https://freight.cargo.site/w/1000/i/0848d313db1077df6b6e1437372221e36d46f3d8fd5077a31c6a5ba70d6a20cf/moi.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/96d5cdc5b08a9fc3e2823e3c0852aa841a8eeac100739816885966cffb624ad0/moi2.png" data-mid="229094255" border="0" src="https://freight.cargo.site/w/1000/i/96d5cdc5b08a9fc3e2823e3c0852aa841a8eeac100739816885966cffb624ad0/moi2.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0cd76f42f36cef33ed0110890006da48c811da2ff4046976be4354ec487e96cc/moi3.png" data-mid="229094256" border="0" src="https://freight.cargo.site/w/1000/i/0cd76f42f36cef33ed0110890006da48c811da2ff4046976be4354ec487e96cc/moi3.png" /> https://decongma.org/School-Food-Report-Appendix-for-the-Rockefeller-Foundation Tue, 01 Apr 2025 05:08:31 +0000 Decong Ma https://decongma.org/School-Food-Report-Appendix-for-the-Rockefeller-Foundation <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/312d7fcedc6e9f0ddca6f5516320c27a403c93c9b400342d6499bdd39bb79021/RF_Food_Report_Appendix_final.jpg" data-mid="229094259" border="0" src="https://freight.cargo.site/w/1000/i/312d7fcedc6e9f0ddca6f5516320c27a403c93c9b400342d6499bdd39bb79021/RF_Food_Report_Appendix_final.jpg" /> School Food Report Appendix for the Rockefeller FoundationThis project was for the creation of an appendix for a case study covering school meals for the Rockefeller Foundation. The appendix presents related information that needs further explanation in the main School Food Report and provides supporting documents for technical needs. For the design method, tables and icons are used for effectively and concisely displaying different categories and assistance with clear typography. Please see the full report HERE. 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