Chicken Ranch Casino
Chicken Ranch Casino is a family-oriented tribal casino. They are shifting from casino-only to casino+resort, building a brand new building that includes 1,000 slot machines, 20 table games, event spaces, 200 bedrooms, a spa & pools. We help them to define their brand ahead of the opening, reaching a broader audience than ever before.
Bold, unusual, and effortlessly fabulous. Inspired by a vintage vibe, but made modern with a quirky twist to express their brand personality and resonate in today’s culture.
Our tone of voice and designs help their distinct personality emerge. It’s the way how Chicken Ranch Casino sounds different as a brand.
Year: 2022
Sector: Brand Identity
Skills: Adobe Illustrator, Figma
Art Direction: Irena Milev, Sam Bumbalo
Designer: Decong Ma
